Digital marketing encompasses all Marketing initiatives around your products or services that uses digital technologies, mainly through internet, but also using mobile phones, display advertising, and other digital medium. Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyse marketing campaigns and understand what is working and what isn’t – typically in real time.
Digital marketing also known as Internet marketing, web marketing, online marketing has change the way modern marketing is done. It is no more about loading prospects with information but is about engaging them. How your prospects perceive your brand on social media is what modern marketing is all about.
Digital marketing has come a long way and evolved through the early 1990s and 2000s changing the way brands and businesses are using technology and digital medium for their marketing initiatives. Companies are moving extensively towards utilizing the digital platforms and incorporating it into their marketing plans, as people more and more people prefer to use digital devices instead of going to actual physical locations.
Digital marketing activities cover search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e-books, optical disks and games, and any other form of digital media. It also extends to Mobile based marketing like SMS and MMS, call-backs and on-hold mobile ring tones.