Digital Marketing – Part 1 : What is Digital Marketing?

//Digital Marketing – Part 1 : What is Digital Marketing?

Digital Marketing – Part 1 : What is Digital Marketing?

Digital marketing encompasses all Marketing initiatives around your products or services that uses digital technologies, mainly through internet, but also using mobile phones, display advertising, and other digital medium. Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyse marketing campaigns and understand what is working and what isn’t – typically in real time.

Digital marketing also known as Internet marketing, web marketing, online marketing has change the way modern marketing is done. It is no more about loading prospects with information but is about engaging them. How your prospects perceive your brand on social media is what modern marketing is all about.

Digital marketing has come a long way and evolved through the early 1990s and 2000s changing the way brands and businesses are using technology and digital medium for their marketing initiatives. Companies are moving extensively towards utilizing the digital platforms and incorporating it into their marketing plans, as people more and more people prefer to use digital devices instead of going to actual physical locations.

Digital marketing activities cover search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e-books, optical disks and games, and any other form of digital media. It also extends to Mobile based marketing like SMS and MMS, call-backs and on-hold mobile ring tones.

By | 2017-07-18T10:55:51+00:00 July 18th, 2017|Categories: Blog|0 Comments

About the Author:

Leave A Comment

Are you a Start Up?

You have come to the right place. We write success stories. Lets carve one for you.

Start-ups are passionate and innovative, just like us. We are also passionate to accelerate your startup from the pre-seed stage till the launch stage. We were also once a startup providing mobile and web solutions and besides focussing on our own growth since so many years, we have taken up the responsibility to shepherding myraid of other companies converting dreams to victory.

Know more

Are you looking for Enterprise Mobility Solutions?

Crack deals anytime anywhere with our futuristic enterprise mobility solutions which are aimed at bridging the gap between you and your clients ensuring high customer management. Enterprise mobility is a revolution, it has changed the definition of business. Today businesses have gone mobile, as a result enterprises too are moving towards enterprise digital transformation.

Know more

Revolux is Hiring!

Be part of creating the culture and atmosphere, Get recognized for your Success (and your failures). Learn from true innovators, do a lot of different things. Learn to be frugal & best of all; Degrees don’t matter at Revolux

Apply Now!